Over 100 Years of Experience
Lacey's Custom Jewelry got its start in a little 9' x 9' basement office in 2014. Working with one customer at a time Lacey's has built a business on outstanding customer service and high quality workmanship. With 7 employees there is over a century of jewelry, diamond and gemstone experience in our local shop. Being Bismarck’s First Jewelry Boutique, Lacey’s strives for quality service on each and every job that comes in. Custom is our specialty but we are a full service store taking in all jewelry appraisals and repairs. Lacey’s Custom Jewelry is extremely proud of the custom work they do and it would not be possible if Lacey did not keep up to date on the technology of the industry. Lacey was educated and completed her first course of Jewelry CAD in 2006. She has been designing jewelry nonstop ever since. Lacey's Custom Jewelry has 3 CAD trained designers on staff. The key to great customer service is knowledge and Lacey's Custom Jewelry is the most educated store in the Bismarck-Mandan area.
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Lacey Madsen, OwnerDesigner, Graduate Gemologist and Accredited Jewelry Professional G.I.A.Starting her jewelry career in 2004, Lacey has never looked back. Lacey's Custom Jewelry had been her dream for years before she actually opened. She started in a small basement office in her house doing private appointments and appraisals for customers the first year. The second year Lacey moved to an office building where she took private appointments only. She quickly realized as business was picking up, having a store front was necessary. October 2016 was opening day for Bismarck’s First Jewelry Boutique where they continued all the services they had done before but with better convenience for all their customers.
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Lacey is a Graduate Gemologist (GG) and Accredit Jewelry Professional (AJP) through the Gemological Institute of America (GIA). She has taken several design courses and has been using CAD/CAM since 2006. Education is extremely important to her as she will be the first to tell you "This industry is always changing and it is my job to know as much as I can to help protect and educate all my customers and all my community to things that can and will effect us in this industry as the world changes." She strongly encourages and gives her entire staff the ability to continue any education they may be interested in.
Not only is Lacey a full time women boss and business owner she is a mom of three and married to her husband James. If you can't find Lacey at the store you will probably find her at the hockey rink with one of her girls.
Contact Lacey.
Not only is Lacey a full time women boss and business owner she is a mom of three and married to her husband James. If you can't find Lacey at the store you will probably find her at the hockey rink with one of her girls.
Contact Lacey.
Savannah PeeplesDesigner, Diamond Certified and
Accredited Jewelry Professional G.I.A. Savannah joined the team at Lacey’s Custom Jewelry in 2024 and quickly jumped right in, bringing creativity and enthusiasm to the design process. With a strong background in art, jewelry design was a natural fit for her talents and passion for creativity.
She graduated from her design program in 2025 and is committed to continuing her education by taking as many courses as possible to expand her skills and knowledge in the jewelry industry. Savannah became Diamond Certified through the Gemological Institute of America in 2026 and is currently working toward earning her Graduate Gemologist credentials. |
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Savannah loves helping customers bring their ideas to life, combining artistic vision with gemological knowledge to create beautiful and meaningful pieces. Her dedication to learning and design makes her an exciting part of the future of Lacey’s Custom Jewelry.
"Savannah brings new young blood to the design game. She has a passion to take on challenging projects and I love that about her. She is usually the first smiling face you see greeting you at the door or the first person to try and help you figure out what we can do to make your day better. SHE IS AWESOME!" -Lacey
Contact Savannah.
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Karla ButzDesigner and Accredited Jewelry ProfessionalKarla started her love of jewelry in 1988! What began as a full-time sales job turned into a lifetime passion.
She has been taught all sides of the jewelry industry, from sales to minor jewelry repair, from learning all she could about diamonds and colored gems to CAD/CAM design training. The jewelry business became a part-time career as she raised her family. It is during this time that she began working with Lacey in 2004 as co-workers. |
Karla was one of the first people Lacey wanted to work with in her new store, she has been a incredible support and huge influencer in Lacey's Custom Jewelry.
"I would not be the person I am today without Karla's support personally or professionally. We have known each other for years and I love that she chooses to continue to work by my side. She is an extremely hard worker and I try to live up to her example everyday." – Lacey
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"I would not be the person I am today without Karla's support personally or professionally. We have known each other for years and I love that she chooses to continue to work by my side. She is an extremely hard worker and I try to live up to her example everyday." – Lacey
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Amy BeehlerDesigner, Graduate Gemologist and Accredited Jewelry ProfessionalAfter graduating high school, Amy went to college in Bemidji, MN learning the skills of bench jeweler. In 1997 she entered the jewelry industry where she learned other ways to pursue her passion for jewelry. She studied and received her Accredited Jewelry Professional through the Gemological Institute of America (GIA), being introduced to GIA, Amy knew this was her calling. She attended the Gemological Institute of America on campus in Carlsbad, CA and graduated with her Graduate Gemologist Degree in 2001.
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Amy has experience in various areas of the jewelry industry but her true passion is helping people create pieces of jewelry that they will treasure for many years. Recently, Amy has graduated from the CAD/CAM Matrix Jewelry Design. Stop in and chat with her about appraisals, repairs, custom design or just to play with the many beautiful pieces of jewelry in the store.
“Amy is my right-hand GAL, being the manager of our sister store Estate Gallery we still work together daily to keep things running as smooth as we can. She is the one who has my back, sees my crazy and helps me pick up the slack. Did I mention she probably does more work than me daily.” – Lacey
Contact Amy.
“Amy is my right-hand GAL, being the manager of our sister store Estate Gallery we still work together daily to keep things running as smooth as we can. She is the one who has my back, sees my crazy and helps me pick up the slack. Did I mention she probably does more work than me daily.” – Lacey
Contact Amy.
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Monica GiddingsAccredited Jewelry Professional G.I.A.
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Monica joined Lacey’s Custom Jewelry in 2022 as part-time help and quickly became a true fixture in the store. Her natural love for jewelry and genuine enthusiasm make her a joy for customers to work with. Monica has a special talent for helping people discover the perfect piece and guiding them through the excitement of finding something that truly speaks to them. She not only loves diamonds but loves gemstones and the incredible range of colors and beauty they bring to jewelry. Monica enjoys sharing that passion with customers and helping them understand what makes each stone unique. |
Always eager to learn more about the industry she loves, Monica is currently working toward becoming a Graduate Gemologist through the Gemological Institute of America. Her growing knowledge, combined with her warm personality, helps make every experience at Lacey’s Custom Jewelry special.
"Monica is an amazing fit for our team because she is the best team player. Willing to help anyone when they need it. The passion she shows when helping customers is unmatched. I love telling her she is better at helping people than me." -Lacey
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"Monica is an amazing fit for our team because she is the best team player. Willing to help anyone when they need it. The passion she shows when helping customers is unmatched. I love telling her she is better at helping people than me." -Lacey
Contact Monica.
Diana KielhackGraduate Gemologist G.I.A.Diana’s passion for gems and jewelry began with a merging of her interests in both science and art when she graduated from Colby College in Waterville, ME with a BA in Geology and Studio Art. She continued to refine those interests by teaching beaded jewelry classes and working as a sales associate with mineral samples at the American Museum of Natural History in New York City.
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Diana fully realized her love for gemstones and jewelry when she worked at the Gemological Institute of America (GIA) as a Diamond Grader and then as a Staff Gemologist in the Identification Lab. During that time, she continued her education and earned her Graduate Gemologist Degree. She is now overjoyed to be working with like-minded individuals at Lacey’s Custom Jewelry and helping customers to recognize the beauty of gems and the artistry of custom jewelry.
“I am over the moon to have someone on our staff with such a great background, immense knowledge, and upbeat love of everything in jewelry. Diana is such a GEM to our store.” – Lacey
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“I am over the moon to have someone on our staff with such a great background, immense knowledge, and upbeat love of everything in jewelry. Diana is such a GEM to our store.” – Lacey
Contact Diana.
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Brandon Scherr
Jeweler
Brandon started his passion for making things with traditional welding before he ever did jewelry. Which he will tell you the transition is funny at first, because all the tools are so small.
In 2008 Brandon started working in a shop learning how to polish jewelry and help the shop jeweler with small things. He continued to learning for a few years setting stones, sizing rings, casting metal ect. He later went to GIA (Gemological Institute of America) twice to take two different jeweler/goldsmith courses. He also continued his education with laser welding classes |
Custom jewelry and hand engraving are definitely his favorite jobs because get to use his creative side. Brandon has been surrounded by women his whole life (2 sisters) so working in an office of all women is just another day.
"Brandon is my favorite person to talk to in the store... It is hard to compare when we have been talking our entire lives. He is a great sport, goes with the flow and he is always making us laugh. I love working with my little bro." – Lacey
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"Brandon is my favorite person to talk to in the store... It is hard to compare when we have been talking our entire lives. He is a great sport, goes with the flow and he is always making us laugh. I love working with my little bro." – Lacey
Contact Brandon.
Mason NysetherJeweler
Mason has been part of the team at Lacey’s Custom Jewelry since 2023. His passion for design, gemstones, and creating art started early and has only grown stronger over the years. In 2025, Mason graduated from the prestigious New Approach School for Jewelers, where he advanced his skills in fine jewelry craftsmanship and design. Mason especially enjoys projects that allow him to think creatively and push the boundaries of traditional jewelry design. His favorite work involves starting from scratch—taking a raw idea and transforming it into something completely unique. Whether it’s a bold custom piece or an outside-the-box design, Mason loves the challenge. |
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Mason has been coming to Lacey’s since it first opened in 2016, often visiting with his mom and sister. What started as a customer experience soon grew into something more. While looking through loose gemstones and diamonds, Mason began imagining what they could become — seeing the potential for new designs and creations. That curiosity eventually led him from customer to jeweler. Today, he’s still dreaming, designing, and bringing new ideas to life every day.
"Mason loves bringing imaginative concepts to life and creating jewelry that truly stands apart. He has such a passion for jewelry and what it really means to a person. I love that he LOVES to learn." -Lacey
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