Nearly 100 Years of Experience

Lacey's Custom Jewelry got its start in a little 9' x 9' basement office in 2014. Working with one customer at a time Lacey's has built a business on outstanding customer service and high quality workmanship. With 6 employees there is almost a century of jewelry, diamond and gemstone experience in our local shop. Being Bismarck’s First Jewelry Boutique Lacey’s strives for quality service on each and every job that comes in. Custom is our specialty but we are a full service store taking in all jewelry appraisals and repairs. Lacey’s Custom Jewelry is extremely proud of the custom work they do and it would not be possible if Lacey did not keep up to date on the technology of the industry. Lacey was educated and completed her first course of Jewelry CAD in 2006. She has been designing awesome jewelry ever since. Lacey's Custom Jewelry has 3 CAD trained designers on staff. The key to great customer service is knowledge and Lacey's Custom Jewelry is the most educated store in the Bismarck-Mandan area.

Lacey Madsen, Owner

Designer, Graduate Gemologist and Accredited Jewelry Professional

Starting her jewelry career in 2004, Lacey has never looked back. Lacey's Custom Jewelry had been her dream for years before she actually opened. She started in a small basement office in her house doing private appointments and appraisals for customers the first year. The second year Lacey moved to an office building where she took private appointments only. She quickly realized as business was picking up, having a store front was necessary. October 2016  was opening day for Bismarck’s First Jewelry Boutique where they continued all the services they had done before but with better convenience for all their customers.

Lacey is a Graduate Gemologist (GG) and Accredit Jewelry Professional (AJP) through the Gemological Institute of America (GIA). She has taken several design courses and has been using CAD/CAM since 2006. Education is extremely important to her as she will be the first to tell you "This industry is always changing and it is my job to know as much as I can to help protect and educate all my customers and all my community to things that can and will effect us in this industry as the world changes." She strongly encourages and gives her entire staff the ability to continue any education they may be interested in. 

Not only is Lacey a full time women boss and business owner she is a mom of three and married to her husband James. If you can't find Lacey at the store you will probably find her at the hockey rink with one of her girls.

Contact Lacey.

Amy Beehler

Designer, Graduate Gemologist and Accredited Jewelry Professional

After graduating high school, Amy went to college in Bemidji, MN learning the skills of bench jeweler. In 1997 she entered the jewelry industry where she learned other ways to pursue her passion for jewelry. She studied and received her Accredited Jewelry Professional through the Gemological Institute of America (GIA), being introduced to GIA, Amy knew this was her calling. She attended the Gemological Institute of America on campus in Carlsbad, CA and graduated with her Graduate Gemologist Degree in 2001.

Amy has experience in various areas of the jewelry industry but her true passion is helping people create pieces of jewelry that they will treasure for many years. Recently, Amy has graduated from the CAD/CAM Matrix Jewelry Design. Stop in and chat with her about appraisals, repairs, custom design or just to play with the many beautiful pieces of jewelry in the store.
 
“If you don’t see me then you will see Amy. She is my right-hand GAL, being my only other full timer, she is the one who has my back, sees my crazy and helps me pick up the slack. Did I mention she probably does more work than me daily.” – Lacey Madsen

Contact Amy.

Karla Butz

Designer and Accredited Jewelry Professional

Karla started her love of jewelry in 1988! What began as a full-time sales job turned into a lifetime passion.

She has been taught all sides of the jewelry industry, from sales to minor jewelry repair, from learning all she could about diamonds and colored gems to CAD/CAM design training. The jewelry business became a part-time career as she raised her family. It is during this time that she began working with Lacey in 2004 as co-workers.

Karla was one of the first people Lacey wanted to work with in her new store, she has been a incredible support and huge influencer in Lacey's Custom Jewelry. 

"I would not be the person I am today without Karla's support personally or professionally. We have known each other for years and I love that she chooses to continue to work by my side. She is an extremely hard worker and I try to live up to her example everyday." – Lacey Madsen

Contact Karla.

Diana Kielhack

Designer and Graduate Gemologist

Diana’s passion for gems and jewelry began with a merging of her interests in both science and art when she graduated from Colby College in Waterville, ME with a BA in Geology and Studio Art. She continued to refine those interests by teaching beaded jewelry classes and working as a sales associate with mineral samples at the American Museum of Natural History in New York City.

Diana fully realized her love for gemstones and jewelry when she worked at the Gemological Institute of America (GIA) as a Diamond Grader and then as a Staff Gemologist in the Identification Lab. During that time, she continued her education and earned her Graduate Gemologist Degree. She is now overjoyed to be working with like-minded individuals at Lacey’s Custom Jewelry and helping customers to recognize the beauty of gems and the artistry of custom jewelry.

“I am over the moon to have someone on our staff with such a great background, immense knowledge, and upbeat love of everything in jewelry. Diana is such a GEM to our store.” – Lacey Madsen

Contact Diana.

Brandon Scherr

Jeweler

Brandon started his passion for making things with traditional welding before he ever did jewelry. Which he will tell you the transition is funny at first, because all the tools are so small.

In 2008 Brandon started working in a shop learning how to polish jewelry and help the shop jeweler with small things. He continued to learning for a few years setting stones, sizing rings, casting metal ect. He later went to GIA (Gemological Institute of America) twice to take two different jeweler/goldsmith courses.

Custom jewelry and hand engraving are definitely his favorite jobs because get to use his creative side. Brandon has been surrounded by women his whole life (2 sisters) so working in an office of all women is just another day.

"Brandon is my favorite person to talk to in the store... It is hard to compare when you have been talking our entire lives. He is a great sport being the only man on staff and he is always making us laugh. I love working with my little bro." – Lacey Madsen

Contact Brandon.